Introduction: How do we know that our management is adequate?
This is a recurring question and the answer is both simple and complicated.
If you earn every year market share and get an adequate return surely your management will be adequate.
Unfortunately, the above information is obtained from the accounting past, that is, from the facts already occurred. It is necessary then, to undertake the business management adapting it to financial criteria that assure us a correct path.
The purpose of this course is to train the entrepreneur in these financial criteria.
ACTIVITY
The Coach should make the entrepreneur reflect on the importance of:
- The market share as a guarantee of survival of the company in the medium and long term
- Profitability as a guarantee of short-term survival