Introduction to Marketing
The most well-known introduction to Marketing (Marketing Management, 1967) is written by Philip Kotler. Since the 1970s, his handbooks are used all over the world. As part of the basic introduction, The Principles of Marketing, Kotler introduced the 4Ps (Product, Price, Place, Promotion) of Marketing, which is expanded and parodied in many ways. It made him the first marketing Legend, and the most read scholar in this field. Kotler stated that any organization, commercial or non-profit, needs the skills of the 4P’s to be successful in attracting customers, stakeholders, public support or any other subject that gets in touch with the organization.
In addition the 4Ps graph, I think it would be great to include a few sentences on each of the 4 Ps.
As a suggestion, maybe insert a little introductory text here from a contemporary marketing legend – Seth Godin- https://seths.blog/about/. Seth’s latest book This is Marketing is a bestseller. In it, her highlights that marketing has changed and that now effective marketing relies more on empathy and service