Time to reflect
Answer these questions to check how well you have understood and retained the information contained in this module.
The Marketing Plan
What are the elements of a Marketing Plan?
The 6P’s
What are the 6P’s, the marketing instruments?
Time to Reflect:
Consider your organization from the outside, how is it approached by the customers, the consumers, the public?
Q: Why do you need a marketing plan?
Q: How does a marketing plan fit into your business?
Q: How do you make clear in your organization that you need marketing?