Marketing mix
You want customers to choose you as their coach. And not your competitor. How are you going to do that? With the marketing mix you can quickly translate your plans into a practical approach. The marketing mix is an important part of your communication plan and marketing strategy.
From market research to marketing mix
The results of your market research show who your customers are and where you can find them. With the marketing mix you work out how you will bring your marketing strategy into practice. In this way you give your business a clear identity that matches the wishes of your customers.
The marketing mix: the importance of your brand
Design reflects the world around us. A well-managed brand is an important part of building your business awareness and prominence. It will also help your target market easily identify with you. You want your marketing and communication to match the image you want to radiate. A brand’s logo and visual identity will comprise several visual cues, such as shapes, symbols, number, and words. But interestingly, the key visual component that people remember most is colour. In fact, colour increases brand recognition by up to 80%. Think about the psychology of colour and its impact on your brand e.g. vibrant colours communicate a good energy and awakening. Orange is seen as adventurous and associated with creativity while hot pink conveys energy and excitement. Green – can help enhance vision, stability, and endurance while yellow – helps activate the memory, encourage communication, enhance vision, build confidence
Online marketing
Good online marketing is an important part of the marketing mix. Make sure you are easy to find online. Develop a website for your company and become active on social media. In this way you increase the visibility of your organisation. Invest in your skills in these important areas.
Communication plan and marketing strategy
Translate the marketing mix into a good communication plan or marketing strategy into concrete steps. Make the following things clear: What do you want to achieve? Who is your target group? And which parts of the marketing mix do you use for this?
The 4 Ps of the marketing mix
Product
Product stands for more than just your product or service. What is the added value? What problem does it solve? What opportunities does it offer? Also consider packaging, warranty conditions, appearance and brand.
Price
The price says something about the product you deliver, but also about the part of the market that you focus on. With a high price you attract a different target group than with a stunt price. Current prices and price developments for products, services and producers can be found on the CBS website
Place
The place where your company is located is not always the place where customers find your product. This can also be in a store, via a distributor or on the internet.
Promotion
Promotion can be done in various ways and through different channels. Trade fairs, newsletters or Twitter are also possible promotion channels. Online marketing is becoming increasingly important. Make sure your website is easy to find and looks well-cared for.
5 P’s or 6 P’s
Traditionally 4 P’s are distinguished. As marketing becomes more advanced, some people argue for up to 6 Ps. The 5th P usually stands for Presentation. Appearance and image influence the choice of the customer. Make sure your presentation fits in well with the rest of your marketing mix as per branding. Online marketing is also important here. With your website, Facebook page and Twitter channel you largely determine the image of your company.th
The 6th P of Marketing. stands for People which is the core of your coaching practice. No matter how many P’s you use in your marketing mix, the point is that there is good coherence between the marketing instruments. Also keep a close eye on the competition: which marketing mix do they use?