Brand Building
What is a brand identity and how does it benefit a High Growth Enterprise Coach?
Whether you read about a brand profile, brand DNA or brand core, as a High Growth Enterprise Coach, your brand is you. A strong brand identity is one with which people can identify and want to connect. It describes who you are, what drives you and what you mean to others. So that you can then build on that purpose in everything you do.
A good brand identity provides the right energy and can be understood by everyone. Forget long documents with woolly texts: a concise wording drives the most. Only the essence, consciously the one word and the other not. What is it about when you let go of all the peripheral issues? What is that one ideal that you really want to go for? What matters most? Focus!
Why is a clear brand identity so important?
A strong core is half the battle. This core forms the basis for everything that your brand does. It gives you the focus, guidance and guidance you need to keep working on your mission in a goal-oriented way. It is the starting point to further build your brand and to stay true to it, no matter what. Starting from your own strength.
Moreover, branding minimizes the chance of different interpretations of the ideal that you are working towards.
How do you arrive at a clear brand identity?
To help brands focus their brand identity, we start with the fundamental principles: that which underlies the brand. A brand identity consists of different elements: ideals and motives, brand values, a striking positioning and the brand essence. It is important to start from the inside, but we also take the context with us, so that we arrive at clear brand insights. What makes you relevant? What drives your coaching business? How do you want to make a difference? What are your most important brand values and their ranking?